The world’s most lucrative startup, ByteDance has recently been making moves to expand its online empire far beyond the short-form video social media platform, Tik Tok. The last few accounts and company registrations made on behalf of ByteDance show the Chinese company has been acquiring many different gaming businesses and appointing gaming experts from across the Asian industry, according to TechCrunch.

The expected move of ByteDance into the gaming industry is something the entrepreneur, Rusty Tweed believes is a positive for gamers and business leaders who are looking to create their gaming empire using social media as their platform of choice.

Choosing the Right Platform

There are many social media platforms available that will allow a gaming expert or business leader to bring their skills and products to the attention of the wider public. The growth of Tik Tok since it was launched in September 2016 has been speedy with around 800 million users estimated by Oberlo.

The growth of Tik Tok has been fast and made its parent company one of the most valuable in the world. Building a gaming empire means getting the products and opinions of an expert in video games to as many followers as possible is a major part of creating an empire in any business.

Video Games are Part of the Growth of Tik Tok

The development of Tik Tok is not standing still and Rusty Tweed believes it offers great opportunities for those in the video game industry to expand their knowledge and reputation. Tik Tok has been growing its following in the gaming community with its short-form video format offering a great way for individuals to move forward with their business.

Among the different ways, gamers are looking to build their following through Tik Tok is the use of video to show off individual skills. The use of individual skills and wider options that provide individuals with simple ways of entertaining other members of the gaming community has become a popular part of the links between community members. Tik Tok itself understands the development of the gaming industry as part of the community of gamers who are looking to be entertained through the platform.

Among the reasons why Tik Tok has become such an important part of the gaming industry is the fact fun and exciting videos can be created for those who are interested in games and other members of the 800 million users. Popular Videos based around certain games include the development of short videos featuring songs and comedy created from clips grabbed from individual games.

Games are an Area of Development

The development of Tik Tok is moving on with a new era of support for the people of the world who are looking at taking the next step in their gaming career. Tik Tok is owned by ByteDance, the parent company that has been looking to expand its reach into the online gaming sector. This means the options on offer for members of the gaming community to build an empire using Tik Tok have been expanding and will continue to do so as the sector continues to grow.

LiveMint reports Tik Tok is about to launch its gaming area that will complement the options on offer from the ByteDance catalog of games.

ByteDance has already rolled out a series of games that are housed within Tik Tok and across its dedicated online areas. As gaming is becoming more of a focus for the users of Tik Tok, it is expected that the number of community users will grow and allow those who are looking to build an empire to develop their following. ByteDance is developing even more games and has been poaching many of the top industry experts in China and across Asia to create a more powerful gaming division.

Create a Following Using Tik Tok

One of the most important aspects of using Tik Tok as a platform for developing a gaming empire is the number of users who are aged in most games’ target demographics. The development of a video gaming industry empire needs a powerful following online with the majority of individual business leaders looking to Tik Tok as a platform.

The number of 16 to 24-year-olds who are using Tik Tok continues to grow with around 41 percent of all users in this important sector. One of the most important factors in creating a business empire through Tik Tok is to remain consistent with the branding a company is pushing forward. If the empire being built uses the game, “Fortnite” or another option, this should remain the focus to make sure all followers are getting the content that is relevant to them